Keychange is a pioneering international initiative which empowers women to transform the future of music and encourages festivals to achieve a 50:50 gender balance by 2022. Keychange aims to accelerate change and create a better more inclusive music industry for present and future generations.

Oxjam is delighted to have signed up to the Keychange pledge, seeking to maintain a 50:50 gender balance amongst our Festival Managers, and to encourage all our Festival teams to strive for similar balance amongst musicians and artists on their line ups. In 2017, 23 of 38 Festival Managers were women, last year 14 out of a total 31 Managers were women.

The majority of people living in poverty are women, which is why Oxfam puts women’s rights at the heart of all we do – we tackle the inequality and deep-rooted discrimination that makes and keeps women poor. By supporting Keychange, we are carrying this core value through to Oxjam, our grassroots music festival. We are proud to help cultivate and promote emerging female talent in the music industry, both on and off the stage.



The Association of Independent Festivals is a non-profit trade association created to represent and empower independent festivals. The key aim is to help the businesses of its members and the overall needs of the independent festival sector.

Since 2018 Oxjam has been a proud and active member of The Association of Independent Festivals, rubbing shoulders with some of the most innovative and forward thinking independent festivals in the UK. The AIF counts the likes of Shambala, Bestival, End of The Road and Isle of Wight amongst its members.

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